Background
Audible is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world’s largest selection of audiobooks and podcasts. The best part? They have a series of Audible Originals, titles you can’t find anywhere else.
D&D Ad Awards tasked us to create a world while still hitting all points requested by Audible.
Objectives
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
Challenges
Design a visual identity for a fictional* Audible Originals title that stands out and makes some noise.
This brief is all about design craft, so consider how you can make your visual identity arresting and convince your audience to tune in.
Market
Target Audience: Younger families who are listening together and looking to be entertained.
Insight
Now, more than ever, we need escape. But we can’t. Let’s promote this book as a journey… a vacation away from COVID-land and real life … We could all certainly use it.
Notable Executions
Collaborators
Karin Schmidt-Mumm
Stefanie Rubin
Nicholas Abad
Art Director
Copywriter
Strategy