Objectives
Create a conceptual platform for Expedia. Justify why this platform is necessary and importatnt for the brand, as well as including a launch plan for this platform.
Challenges
Expedia Tv is a platform that aims to connect with the audience on a topic everybody loves, travel. The goal is to put out content that highlights all the aspects of travel and what makes it so special. The platform will coin with shows for all types of travelers, from those who just want to scape for a long weekend, to those who want to climb to top of the Everest. Expedia Tv wants to visually take you in a journey to discover all the great different ways you can see the world we live in so when you are ready to do it yourself you get to experience it the right way.
Market
Travel Obsessed Millennials and Gen-Z'ers
Big Idea
An introduction of Expedia TV, a new streaming platform carried by several different tailored to categories.
Enables us to
-
Engages through emotion or entertainment
-
Implements storytelling
-
Makes a social statement
-
Uses multiple mediums (including live events)
-
Highlights brand’s values, building consumer trust
Trailer:
Collaborators
Sophia Alexander
Juan Antillano
Jose Acosta
Nadine Almaleh
Nicholas Abad
Art Director
Art Director
Art Director
Art Director
Strategy