D&D Audible Brief

Background

Ray-Bans were originally created in the United States in 1956 and soon became a pop-cultural trademark.

glare-cutting science and 60-year-old hipster-Wayfarer sunglasses have ridden the waves of fashion and with 80-year-old cool chic, the iconic timeless style.

Objectives

Create desire and awareness for CUSTOMIZABLE Ray-Ban Wayfarer sunglasses

Challenges

Find a way to elegantly showcase the customization, while retaining the subtle appeal.

Market

Anyone who wears sunglasses, who wants to maintain a certain degree

of hipness and style and knows that a pair of Ray-Bans are timeless and cool.

Insight

People are proud of the things they support, and they want to frequently rep their colors, but in a more fashionable and subtle way.

Notable Executions

Collaborators

Gabriel Homem

Nicholas Abad

Strategy

Creative Strategy